TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: an asian perspective
SN  - 9780132548977
U1  - 658.8 
PY  - 1996///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing information system
KW  - Marketing research
KW  - Product life cycle
ER  -