TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Strategic management: planning for domestic & global competition 
SN  - 9780077862510 (alk. paper)
U1  - 658.4012 23
KW  - Strategic planning
KW  - Business strategy
KW  - Primary market
KW  - Business ethic
KW  - management model
ER  -