Pearce, John A.

Strategic management : planning for domestic & global competition / John A. Pearce II, Villanova School of Business, Villanova University, Richard B. Robinson, Jr., Darla Moore School of Business, University of South Carolina. - Fourteenth edition. - xxi, 450 pages : 26 cm

9780077862510 (alk. paper) 0077862511


Strategic planning.
Business strategy
Primary market
Business ethic
management model

658.4012 / PEA