Strategic management : planning for domestic & global competition /
John A. Pearce II, Villanova School of Business, Villanova University, Richard B. Robinson, Jr., Darla Moore School of Business, University of South Carolina.
- Fourteenth edition.
- xxi, 450 pages : 26 cm
9780077862510 (alk. paper) 0077862511
Strategic planning. Business strategy Primary market Business ethic management model