TY  - BOOK
AU  - Worsam, Mike
TI  - Effective management for marketing
SN  - 9788176493307
U1  - 658.802 
PY  - 2002///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing management
KW  - Communication
KW  - Management performance
KW  - Customer relation
KW  - Customer care
KW  - Team development
KW  - Leadership
KW  - Human resource
ER  -