Worsam, Mike <br/><br/>
Effective management for marketing 

 - New Delhi  Viva Books  2002 
 - x, 315p.  27cm.  
<br/><br/><label>ISBN: </label>9788176493307 8176493309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Communication<br/>Management performance<br/>Customer relation<br/>Customer care<br/>Team development<br/>Leadership<br/>Human resource
<br/><br/><label>Dewey Class. No.: </label>658.802  / WOR