Kotler, Philip. <br/><br/>
Lateral marketing :  new techniques for finding breakthrough ideas / 
Philip Kotler, Fernando Trias de Bes. 
 - Hoboken, NJ :  Wiley,  2003. 
 - xvi, 206 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471455165 
<br/><br/><label>LCCN: </label>2004296836 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-W5065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K639 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT