Marketing in the public sector : a roadmap for improved performance /
Philip Kotler, Nancy Lee.
- Upper Saddle River, N.J. : Wharton School Pub., c2007.
- xv, 332 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-308) and index.
9788131709580 8131709582
2006015053
Government productivity. Public administration--Citizen participation. Administrative agencies--Management.