Kotler, Philip.

Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xv, 332 p. : ill. ; 24 cm.

Includes bibliographical references (p. 291-308) and index.

9788131709580 8131709582

2006015053


Government productivity.
Public administration--Citizen participation.
Administrative agencies--Management.

JF1525.P67 / K68 2007

352.748 / KOT