Managing in the global economy /
Richard M. Steers and Luciara Nardon.
- Armonk, N.Y. : M.E. Sharpe, c2006.
- xv, 383 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.
9788120329478
2005007422
International business enterprises--Management. International trade--Cross-cultural studies. Strategic planning. International economic relations.