TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L
AU  - Salwan, prashant
TI  - International Marketing
SN  - 9780070666993
U1  - 658.848 
PY  - 2008///
CY  - New Delhi 
PB  - Tata Mcgraw-Hill
KW  - Export marketing
KW  - Global market
KW  - International trade
KW  - Marketing research
KW  - Sales management
KW  - Customer
ER  -