Cateora, Philip R. <br/><br/>
International Marketing 

 - 13th ed. 
 - New Delhi   Tata Mcgraw-Hill  2008 
 - xxxi, 888p.  24cm. 
<br/><br/><label>ISBN: </label>9780070666993 0070666997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Global market<br/>International trade<br/>Marketing research<br/>Sales management<br/>Customer
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAT