TY  - BOOK
AU  - Palmatier,George E.
AU  - Crum,Colleen
TI  - Enterprise sales and operations planning: synchronizing demand, supply and resources for peak performance 
SN  - 1932159002
U1  - 658.5 21
PY  - 2003///
CY  - Boca Raton, Fla.
PB  - J. Ross Publishing, APICS
KW  - Sales Management
KW  - Marketing
KW  - Operations planning
KW  - Demand management
KW  - Global sale
KW  - Product development
ER  -