Palmatier, George E.

Enterprise sales and operations planning : synchronizing demand, supply and resources for peak performance / George E. Palmatier with Colleen Crum. - Boca Raton, Fla. : J. Ross Publishing : APICS, c2003. - xxi, 266 p. : 24 cm.

1932159002 9781932159004


Sales Management.
Marketing.
Operations planning.
Demand management
Global sale
Product development

658.5 / PAL