Enterprise sales and operations planning : synchronizing demand, supply and resources for peak performance /
George E. Palmatier with Colleen Crum.
- Boca Raton, Fla. : J. Ross Publishing : APICS, c2003.
- xxi, 266 p. : 24 cm.
1932159002 9781932159004
Sales Management. Marketing. Operations planning. Demand management Global sale Product development