TY  - BOOK
AU  - Mazur,Laura
AU  - Hogg,Annik
TI  - The marketing challenge
SN  - 0201631911 :
U1  - 658.802 20
PY  - 1993///
CY  - [London], Wokingham, England, Reading, Mass.
PB  - Economist Intelligence Unit, Addison-Wesley
KW  - Marketing
KW  - Management
KW  - Europe
N1  - "The EIU series."
ER  -