Mazur, Laura. <br/><br/>
The marketing challenge / 
Laura Mazur, Annik Hogg. 
 - [London] :  Wokingham, England ;  Reading, Mass. :  Economist Intelligence Unit ;  Addison-Wesley,  c1993. 
 - xvii, 298 p. :  25 cm. 
<br/><br/> "The EIU series." 
<br/><br/><label>ISBN: </label>0201631911 : 9780201631913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Europe
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAZ