Kotler, Philip <br/><br/>
Marketing management 

 - 15th ed. 
 - New Delhi  Pearson  2016 
 - xxvi, 756p.  25 cm. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer<br/>Wholesaling<br/>Consumer market<br/>Global market
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT