TY  - BOOK
AU  - Ace, Cathy
TI  - Successful marketing communications: apractical guide to planning and implementation
SN  - 9780750650274
U1  - 658.802 
PY  - 2001///
CY  - Oxford
PB  - Butterworth
KW  - Planning
KW  - Marketing
KW  - Communication
KW  - Public relation
KW  - Advertising
ER  -