Ace, Cathy <br/><br/>
Successful marketing communications  apractical guide to planning and implementation 

 - Oxford  Butterworth  2001 
 - ix, 210p.  24 cm. 
<br/><br/><label>ISBN: </label>9780750650274 0750650273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planning<br/>Marketing<br/>Communication<br/>Public relation<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.802  / ACE