TY  - BOOK
AU  - Caywood, Clarke L.
TI  - The handbook of strategic public relations & integrated communications
SN  - 0070593914
U1  - 658.45 
PY  - 1997///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Management
KW  - Organization
KW  - Marketing
KW  - Media
ER  -