Caywood, Clarke L. <br/><br/>
The handbook of strategic public relations & integrated communications 

 - New Delhi  Tata Mcgraw-Hill  1997 
 - xxvi, 574 p.  24 cm. 
<br/><br/><label>ISBN: </label>0070593914 9780070593916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Organization<br/>Marketing<br/>Media
<br/><br/><label>Dewey Class. No.: </label>658.45  / HAN