TY  - BOOK
AU  - Lovelock, Cristopher
AU  - Wirtz, Jochen
TI  - Service marketing: people, technology, strategy
SN  - 9788129704534
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Pearson
KW  - Management
KW  - Consumer behavior
KW  - Communication
KW  - Revenue management
KW  - Leadership
KW  - Distributing service
KW  - Customer
ER  -