Lovelock, Cristopher <br/><br/>
Service marketing  people, technology, strategy 

 - 5th. 
 - New Delhi  Pearson  2004 
 - xviii, 652p.  25cm. 
<br/><br/><label>ISBN: </label>9788129704534 8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Consumer behavior<br/>Communication<br/>Revenue management<br/>Leadership<br/>Distributing service<br/>Customer
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV