TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Marketing nuggets
SN  - 8125905383
U1  - 658.8 
PY  - 1998///
CY  - New Delhi, 
PB  - Vikas
KW  - Management
KW  - Business
KW  - Customer
KW  - Relationship marketing
ER  -