TY  - BOOK
AU  - Hamper, Robert J.
TI  - The ultimate guide to strategic marketing: real world methods for developing successful, long-term marketing plans
SN  - 9780071809092
U1  - 658.802 
PY  - 2014///
CY  - New York
PB  - Mcgraw-Hill
KW  - Business plan
KW  - Market research
KW  - Environmental assessment
ER  -