TY  - BOOK
AU  - Zichermann, Gabe
AU  - Linder, Joselin
TI  - The Gamification Revolution: how leaders leverage game mechanics to crush the competition
SN  - 9780071808316
U1  - 658.4012 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Social media
KW  - Internet game
KW  - Customer poyalty
KW  - Executive management
ER  -