TY  - BOOK
AU  - Semenik, Richard J.
TI  - Promotion and Integrated marketing communications
SN  - 9789812403728
U1  - 659.1 
PY  - 2002///
CY  - New Delhi
PB  - Thomson
KW  - Advertising
KW  - Marketing communication
KW  - Buyer behavior
KW  - E-commerce
ER  -