Semenik, Richard J. <br/><br/>
Promotion and Integrated marketing communications 

 - New Delhi  Thomson  2002 
 - xxxix, 582p.  26cm. 
<br/><br/><label>ISBN: </label>9789812403728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing communication<br/>Buyer behavior<br/>E-commerce
<br/><br/><label>Dewey Class. No.: </label>659.1  / SAM.