TY  - BOOK
AU  - Jones, John Philip 
TI  - What's in a brand: Building brand equity through advertising
SN  - 0074632019
U1  - 658.8443 
PY  - 2003///
CY  - New delhi
PB  - Tata Mcgraw-Hill
KW  - Origopolistic
KW  - Market test
KW  - Advertising
KW  - Advertising campaign
ER  -