Jones, John Philip  <br/><br/>
What's in a brand  Building brand equity through advertising 

 - New delhi  Tata Mcgraw-Hill  2003 
 - xxiii, 335p.  23cm. 
<br/><br/><label>ISBN: </label>0074632019 9780074632017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Origopolistic <br/>Market test<br/>Advertising<br/>Advertising campaign
<br/><br/><label>Dewey Class. No.: </label>658.8443  / JON