TY  - BOOK
AU  - Ballou, Ronald H.
TI  - Business logistics / supply chain mangement: planning, organizing, and controlling the supply chain 
SN  - 9788177580716
U1  - 658.78 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - MArketing channels
KW  - Business logistics
KW  - Management
ER  -