TY  - BOOK
AU  - Hiebing, Roman G.
AU  - Cooper, Scott W.
TI  - The successful marketing plan: a disciplined and comprehensive approach
SN  - 9780070587748
U1  - 658.802 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Marketing objective
KW  - Target market
KW  - Sale objective
KW  - Marketing Strategy
KW  - Communication goal
KW  - Pricing
KW  - Distribution
KW  - Marketing research
ER  -