Hiebing, Roman G. <br/><br/>
The successful marketing plan  a disciplined and comprehensive approach 

 - New Delhi  Tata Mcgraw-Hill  2004 
 - xxxii, 544p.  28cm. 
<br/><br/><label>ISBN: </label>9780070587748 0070587744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing objective<br/>Target market<br/>Sale objective<br/>Marketing Strategy<br/>Communication goal<br/>Pricing<br/>Distribution<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.802  / HIE