TY  - BOOK
AU  - Gupta, Vipin
AU  - Gollakota, Kamala
AU  - Srinivasan, R.
TI  - Business policy and strategic management: concepts & application
SN  - 9788120328626
U1  - 658.4012 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall
KW  - Strategic intent
KW  - Exchange hub
KW  - Market activities
KW  - Business strategy
KW  - Industry
KW  - Nonprofit organizations
KW  - E-business
KW  - Business ethics
ER  -