TY  - BOOK
AU  - Boyd, Harper W.
AU  - Walker, Orville C.
AU  - Larreche, Jean-Claude
TI  - Marketing management : a strategic approach with a global orientation
SN  - 9780256226324
U1  - 658.8 
PY  - 1998///
CY  - Boston
PB  - Irwin Mcgraw-Hill
KW  - Business strategy
KW  - Marketing research
KW  - Consumer marketing
KW  - Production
KW  - Service
ER  -