Armstrong, Gary <br/><br/>
Marketing  an introduction 

 - Boston  Pearson Education  2015 
 - 672p.  Colour illustration  27cm 
<br/><br/> Includes glossary, references and index 
<br/><br/><label>ISBN: </label>9781292016788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM