TY  - BOOK
TI  - Marketing management: a relationship marketing perspective
SN  - 0333994434
U1  - 658.8 
PY  - 2000///
CY  - London
PB  - Macmillan
KW  - Relationship marketing
KW  - Customer boyer behaviour
KW  - Customer service
KW  - Pereto analysis
KW  - Communication strategy
KW  - Functional organization structure
KW  - Multiple customer
ER  -