Marketing management  a relationship marketing perspective 

 - London  Macmillan  2000 
 - xviii, 295p.  24cm. 
<br/><br/><label>ISBN: </label>0333994434 9780333994436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing <br/>Customer boyer behaviour<br/>Customer service<br/>Pereto analysis<br/>Communication strategy<br/>Functional organization structure<br/>Multiple customer
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR