TY  - BOOK
AU  - Zikmund, William G.
AU  - Mcleod, Raymond
AU  - Gilbert, Faye W.
TI  - Customer relationship management: integrating marketing strategy and information technology
SN  - 9812530541
U1  - 658.812 
PY  - 2004///
CY  - Singapore
PB  - John Wiley
KW  - Information technology
KW  - Customer satisfaction
KW  - Customer Loyalty
ER  -