Zikmund, William G. <br/><br/>
Customer relationship management  integrating marketing strategy and information technology 

 - Singapore  John Wiley  2004 
 - xix, 179p.  24cm. 
<br/><br/><label>ISBN: </label>9812530541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology<br/>Customer satisfaction<br/>Customer Loyalty
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZIK