Gupta, Sunil <br/><br/>
Managing customers as investments  the strategic value of customers in the long run 

 - Delhi  Pearson  2005 
 - xvii, 205p.  23cm. 
<br/><br/><label>ISBN: </label>8129709023 9788129709028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations<br/>Database Marketing<br/>Marketing<br/>Customer Objective
<br/><br/><label>Dewey Class. No.: </label>658.812  / GUP