TY  - BOOK
AU  - Williams, Alison
AU  - Mullin, Roddy
TI  - The handbook of field marketing: a complete guide to understanding and outsourcing face - to face direct marketing
SN  - 9780749453800
U1  - 658.872 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Customer
KW  - Marketing purpose
KW  - Experimental marketing
KW  - Merchandising
KW  - Auditing
ER  -