TY  - GEN
AU  - Baker, Michael 
TI  - Perspectives on marketing management: Vol. 1
SN  - 9780471928584
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - John Wiley
KW  - Price theory
KW  - Managerial theory
KW  - Behavioral theory
KW  - Price
ER  -