Baker, Michael  <br/><br/>
Perspectives on marketing management  Vol. 1 

 - New York  John Wiley  1991 
 - xv, 287p.  23cm. 
<br/><br/><label>ISBN: </label>9780471928584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Price theory<br/>Managerial theory<br/>Behavioral theory<br/>Price
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER