TY  - GEN
AU  - Palmer, Adrian
TI  - Introduction to marketing: theory and practice
SN  - 9780199602131
U1  - 658.8 
PY  - 2012///
CY  - Oxford
PB  - Oxford University
KW  - MARKETING RESEARCH
KW  - CUSTOMER
KW  - MARKETING  FUNDAMENTAL
KW  - MARKETING MANAGEMENT
KW  - MARKETING ENVIRONMENT
KW  - E-MARKETING
ER  -