Palmer, Adrian <br/><br/>
Introduction to marketing  theory and practice 

 - 3rd. 
 - Oxford  Oxford University  2012 
 - xxxi, 542p.  25cm. 
<br/><br/><label>ISBN: </label>9780199602131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>CUSTOMER<br/>MARKETING  FUNDAMENTAL<br/>MARKETING MANAGEMENT<br/>MARKETING ENVIRONMENT<br/>E-MARKETING<br/>E-MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL