TY  - GEN
AU  - Forsyth, Patrick
TI  - Marketing stripped bare: an insider's guide to the secret rules
SN  - 9788175542562
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  - E-marketing
KW  - Marketing plan
KW  - promotion mix
KW  - Selling and sales management
KW  - Distribution
ER  -