TY  - GEN
AU  - Budhiraja, S.B.
AU  - Athreya, M.B.
TI  - Cases in strategic management
SN  - 9780074620977
U1  - 658.4012 
PY  - 1996///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer Products division
KW  - Strategic planning
KW  - India
KW  - Morico industries
KW  - Canara Bank
ER  -