TY  - GEN
AU  - Kapoor, Jagdeep 
TI  - 18 brand astras: using brand abilities as weapons for CRISP brand building
SN  - 9780761996569
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Customer Relations
KW  - Branding
KW  - Brand name product
KW  - Marketing
ER  -