Kapoor, Jagdeep  <br/><br/>
18 brand astras  using brand abilities as weapons for CRISP brand building 

 - New Delhi  Response Books  2003 
 - 134p.  19cm. 
<br/><br/><label>ISBN: </label>9780761996569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations<br/>Branding<br/>Brand name product<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP