TY  - GEN
AU  - Kumar, V.
TI  - International marketing research
SN  - 9788178089331
U1  - 658.848 
PY  - 2000///
CY  - New Delhi
PB  - Pearson education
KW  - Data analysis
KW  - Export market
KW  - International environment
KW  - Marketing research process
KW  - Secondary data research
KW  - Primary data research
KW  - Survey research
KW  - Scale development
KW  - Sampling
KW  - Questionnaire design
ER  -