TY  - GEN
TI  - Mastering marketing: the complete MBA companies in marketing
SN  - 9788178088860
U1  - 658.802 
PY  - 1999///
CY  - New Delhi
PB  - Pearson education
KW  - Direct selling
KW  - 21st century marketing
KW  - Competitive analysis
KW  - brand strategy
KW  - Advertising
KW  - Sector marketing
KW  - international marketing
KW  - Marketing media
ER  -